The Sustainable Concept

The Sustainable Concept

A few weeks ago, I had the fortunate opportunity to visit New York City and reconnect with some friends. While there, Julia and I caught up and discussed how we wanted to move forward with The Geoffrey. Today is the first day after our 4th anniversary, so I find it appropriate kick off our next year with with something different.

Julia and I really want to double down on our core vision for leading cultured, stylish lives. Nevertheless, with the clear threat of climate change, we must adopt a sustainable approach. Julia has already demonstrated the feasibility of incorporating sustainability into our visions of style and design. Now, I am going to give you my take on sustainable style with respect to classic ideas about luxury.

— Jeffrey

The Sustainable Concept

Luxury is commonly associated with wealth. More specifically, it is by definition living in decadence. How can we reconcile a luxury in a age where minimalism is almost universal? Can sustainability redefine luxury to conform with minimalism?

Minimalism is grounded in the absence of things. It gives positive meaning to negative space by the very act of deletion. Consequently, minimalism depends on a prerequisite actuality of things. You cannot lose something unless you first have it. To bring this context with the luxury lifestyle, we turn to the prevalent splurging on goods.

The rich and famous seem to be nonstop shopping and destroying what they have. Undoubtedly, disposable objects are convenient. They do not leave a trace of the events that took place. Evidence of the past is shed through the disposability of objects. However, luxury and style is founded on the historicity of human social interactions—a clear reference to the past. As a result, disposability is in conflict with the resolute state of luxury.

Style is contemporary social appeal. To bring luxury into style, luxury must be consistent with modern sensibilities and values. With that in mind, disposability has a certain connotation of nonchalant spending that is precisely undue squandering—a lack of poise. The modern sense of minimalism rejects this. Luxury associated with disposable excess cannot exist in this space.

Without restraint and constraint, you cannot begin to consider the nuances of your surroundings. Poise demands an omnipresent awareness of everything around you—social issues, public psyche, universal values. Design takes advantage of the ubiquity of these relevant concepts and distills function and aesthetic into a singular object that is aware. And, with sustainability unequivocally at the center of the world's attention, design balances beauty with social durability (public acceptance). This is the culminating essence of good design.

If you choose not to address questions that are asked of you, any response is a non-response (irrelevant item). In a parallel manner, design that ignores the proposed issues is non-applicable and very much irrelevant. Therefore, when people ignore climate issues and pursue goals that preclude sustainability, good design is no longer applicable.

Good design blends modern sensibilities with sociohistorical contexts to produce a solution that solves a given problem. Luxury appreciates good design because it goes above and beyond the basics. Today, the sustainable concept is the modern sensibility that good design acknowledges and that luxury appreciates.