You may be wondering where our old articles went. We asked ourselves that same question several days ago. In an unfortunate technological mishap, our old files were corrupted during a site upgrade. To further exacerbate the situation, we had no backups (well, at least of anything recent). A truly terrible mistake on our part...However, a silver lining emerged amidst this somewhat major incident—an opportunity to rebuild the site from scratch! Don't worry, we'll be bringing back as much of our old articles as possible on an archive site. All in due time.

In the meantime, do revel in this gorgeous reiteration of our site. Optimized for focused reading, we have built in a completely new mobile experience. Take The Geoffrey on the go and take in the beautiful photos.

This relaunch just so happens to coincide with the start of our summer season! We have brought onboard two apprentices to provide you with even more content. As Julia and I will be departing to college this Fall, they will be responsible for SF Bay Area intelligence. By the way, you do know we'll be expanding to Chicago and New York, right? Exciting!

You may already know Jack from his post on Scandinavian couture earlier in the Spring. As the newest member, Sahana will be kicking off this season's articles with a musical panache!

Anyway, I leave you to a wonderful world of effortless style.

—Jeffrey Hsu